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Before creating an app, its general concept needs to be considered. From a technical perspective, one should clarify in parallel how the app will be developed and which technical features will be used. Both aspects will be defined below.


To start with you need to find out which mobile platforms are being used by your target group. Due to their market dominance we usually talk about iOS for iPhone/iPad as well as Android for Android Phone and tablets today. Other platforms are evolving as well and certainly might be relevant for your target group, too.
If you solely want to serve one platform, the app will usually be developed native using the development approach of the relevant platform. This way you can make the best use of the operating system’s and the mobile device’s features.
If you want to serve several mobile platforms, a HTML based mobile browser app can be a valid option. Via a mobile browser, they can be used on nearly all mobile devices. Via HTML5, device features like GPS positioning or camera can be utilized as well. If a more app-like user experience is required, these apps can be wrapped in a native shell for each supported mobile platform. These apps can then be found and downloaded just like any other native app in the app store. These kind of apps are often referred to as hybrid apps.


To implement the core functionality of your app or for additional functions different features can be used that imply certain requirements for the frontend and backend of your solution. Please find below some examples of frequently used features.




Pocketweb provides a comprehensive module for standard registration. Besides general data (name, email), you can decide if you wish to ask for further personal data (age, gender etc.). Depending on your safety requirements, the authentication approach uses confirmation emails or even different channels (email, SMS). In addition, sign-in processes from existing services can be used as well – a popular example is facebook connect – or open approaches such as OpenAuth.


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You can give your registered users options for managing their data. Here are some examples:


For these and other features, use proven Pocketweb modules and expertise and save time and money.


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As a part of your app, you can also provide your own networking features. Already, more than half of all big enterprises worldwide establish social communities leveraging their existing customer base. Possible functions include:


For these and other features, use proven Pocketweb modules and expertise and save time and money.


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Gamification means using playful aspects in order to make non-games more interesting and motivating. This way, certain behaviour is motivated by awarding points or badges. Simple examples for this are the miles programs offered by airlines. By this, especially the frequency of app usage can be raised significantly.
For these and other features, use proven Pocketweb modules and expertise and save time and money.


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One of the strongest features of modern mobile devices is the availability of the user’s current location. This allows location based value-add services, location based advertizing and much more. Possible functions include:


For these and other features, use proven Pocketweb modules and expertise and save time and money.


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One of the strongest features of modern mobile devices is the availability of the user’s current location. This allows location based value-add services, location based advertizing and much more. Possible functions include:


For these and other features, use proven Pocketweb modules and expertise and save time and money.


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Using photos and videos may require extra storage space and loading time which needs to be considered during the concept phase.Possible functions include:


For these and other features, use proven Pocketweb modules and expertise and save time and money.


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Calendar functions are used when app features are relevant at certain times or events or when planning or coordination tasks occur. Possible functions include:


For these and other features, use proven Pocketweb modules and expertise and save time and money.


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Most smartphones provide an internal camera and software which enables interpreting of product codes and QR codes (mobile tagging). The coded reference of a web address is distributed by a QR code, e.g. in magazines, newsletters or large-sized on posters. By this, the cumbersome typewriting of web addresses can be omitted. Besides URLs the QR codes can contain for example telephone numbers, addresses, information texts, premium SMS, vCards, Wifi login credentials or geo data. For embedding of scanning software, use proven Pocketweb modules and expertise and save time and money.


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Most online shop systems provide mobile versions which can be embedded. Other services provide an opportunity to do in-app purchases which are offered by various mobile platforms by using the relevant payment process (app store). They can be used for offering certain functions or information for a fee even though the app itself is free. Relevant transactions may also be triggered via vouchers which are entered via a code or are scanned as a QR code. The payment can be made via classic payment options such as credit card, bank transfer, Paypal etc. or via upcoming forms of mobile payments.


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Most online shop systems provide mobile versions which can be embedded. Other services provide an opportunity to do in-app purchases which are offered by various mobile platforms by using the relevant payment process (app store). They can be used for offering certain functions or information for a fee even though the app itself is free. Relevant transactions may also be triggered via vouchers which are entered via a code or are scanned as a QR code. The payment can be made via classic payment options such as credit card, bank transfer, Paypal etc. or via upcoming forms of mobile payments.


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Today, most app functions are being used online in order to ensure up-to-date data and content. But there are also various situations when offline functionality may be required, e.g. in regions with weak network coverag or when data access involves high costs (as for high roaming costs while traveling). In these cases offline functionality can be applied generally comprising a possibility to manually update data.
For these and other features, use proven Pocketweb modules and expertise and save time and money.


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