The Guardian rates joint Pocketweb and Volvo solution as top 4 Green iPhone app

CO2 tracker "Commute Greener!" rated high for feature richness and clever social networking aspects.

Sydney, Australia/Wanaka, New Zealand, 17 February, 2010 - The Green Living Blog of the British Newspaper The Guardian rates Commute Greener! as top 4 app in a recent listing of green iPhone apps. The report especially praises the feature richness of the footprint-tracking tool that – based on journeys one undertakes throughout the week – tracks one’s greenhouse gas emissions and encourages to set reduction targets. Also the syncing between the website and the iPhone app gets high ratings as well as the integrated social networking aspects. Users can compare their performance with other people and motivate them with messages to commute greener.
Says Dr. Alexander Koeppen, CMO of Pocketweb: "We are proud to see the app finding its users in the market and that we can make a little contribution to a cleaner world. The constructive feedback motivates us to further increase the app's user friendliness and usefulnes."
Award-winning Australian and New Zealand start-up Pocketweb has developed the CO2 emission tracking service that can be used by commuters on the web and on the mobile phone. Named "Commute Greener!" the service had been jointly designed and launched by Pocketweb and Europe-based Volvo Group at www.commutegreener.com in December 2009.
Following a quick registration on the website the commuter can define the modes of transport that are used for commuting and other trips. The application calculates how much carbon dioxide is emitted when using different modes of transport, such as the car, train, bus, ferry or bicycle. After downloading the application from the iPhone App Store for example, the commuter can then track his daily commuting journeys and compare them against his CO2 saving target.

The service also embeds an online community for exchanging experiences and for running carbon dioxide emissions reduction competitions between colleagues, friends and family members. "Our tests have shown that individuals can quickly reduce their carbon dioxide emissions by more than 30 per cent using Commute Greener!" says Magnus Holmqvist at Volvo IT. The service is also available to corporate customers who can use it to measure and reduce the CO2 footprint of the whole company or selected departments.

Commute Greener! is running on Pocketweb's Pocket Life Platform that allows corporates to extend their web business across mobile platforms in a secure and scalable way.

About Pocketweb

Australian and New Zealand based company Pocketweb (www.pocketweb.com.au) develops and provides technologies and solutions for Location Based Services (LBS) and LBS-enabled Social Networks including customized mobile applications across leading mobile platforms. In 2008 Pocketweb launched the leading geo-integration platform "Pocket Life" for mobile devices and web browsers which provides applications and bundled solutions for consumer and B2B markets. Pocketweb and its partners provide services worldwide and is currently about to open another office in Europe.

About Commute Greener!

At present, individuals can download Commute Greener as an application for the iPhone. To download the application to other mobile phones, a city, company or organisation must first order access to the application for its inhabitants, customers or employees. More information is available at the following web site: www.commutegreener.com.

About the Volvo Group

The Volvo Group is one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 100,000 people, has production facilities in 19 countries and sells their products in more than 180 markets. In 2008 annual sales of the Volvo Group amounted to about SEK 300 billion. The Volvo Group is a publicly-held company headquartered in Göteborg, Sweden. Volvo shares are listed on OMX Nordic Exchange Stockholm. For more information, please visit www.volvogroup.com or www.volvogroup.mobi if you are using your mobile phone.

For more information, contact:

Dr. Alexander Koeppen
Pocketweb
alexander@pocketweb.com.au
+61 4 159 39 559