Pocketweb Releases Pocket Ping, Looks To Impact Disaster Preparedness

Leading global, award-winning provider of location-based and social media services announces version 1.0 of specialized disaster preparedness iOS app in response to recent Australasia natural disasters

LOS ANGELES, CA and NEW YORK, NY (June 6, 2011) - Pocketweb Ltd., a New Zealand-based, award-winning innovator that integrates secure location-based and social media services across web and mobile platforms, today announces the public release of mobile application Pocket Ping®. The app is powered by TreadCrumb&trade, Pocketweb's proprietary platform that utilizes the company's location-based technology to provide Pocket Ping® app users with the option to share their location via web link to chosen recipients.

"We developed the TreadCrumb® platform in 2010, and have been waiting patiently for the appropriate utilization of the technology" remarked Michael Heinzel, Co-founder and Managing Director of Pocketweb. "After the Christchurch, New Zealand earthquakes, followed by Japan's natural disaster, we knew that it was time to re-visit the original idea and create something relevant to disaster preparedness; the technology is 'ripe' for the circumstances."

Unlike many emergency response/disaster recovery-related apps that focus on locating resources post-disaster or recovering data that has potentially been compromised, Pocket Ping® focuses solely on preparedness by offering users a simple mechanism by which to privately and anonymously share their location on a regular, automated, basis with loved ones and close friends.

Added Pocketweb Co-founder and Managing Director, Dr. Alexander Köppen: "The idea behind Pocket Ping® is simple: know where loved ones are. While sizeable industry players like Facebook and Twitter utilize location-based technology that can be extremely helpful in locating missing persons, the privacy issues around these platforms, particularly when one's location is dispersed to a massive, often un-vetted, group of contacts, are obvious and have stirred up controversy among key industry analysts, government agencies, and consumers."

Pocket Ping® version 1.0 features include:

Completely anonymous platform that does not require registration
Private links that can be emailed or sent via SMS to iPhone address book contacts (auto-recognized) or outside contacts through manually entering contact information
Ability to follow one friend or loved one's "TreadCrumbs" in addition to viewing your own in real-time
Settings that allow users to share "TreadCrumbs" for two weeks, one month, or indefinitely
User-owned data: Pocketweb does not sell data and cannot relate data to a specific phone or person; user has full control of data and can delete at any time
Integration with Pocketweb's social networking app: Pocket Life®

Future versions of the application are already in the works and include: social network integration with Facebook, Twitter, and Foursquare; "TreadCrumb" travel diary; photo tagging; replay functionality; multiple loved ones' "TreadCrumb" views; zone-specific location update notifications; and an Android version.

To view a demonstration of Pocket Ping® powered by TreadCrumb&trade visit:

http://www.youtube.com/watch?v=3cmTjYAlDeU

or watch the promotional video here:

http://www.youtube.com/watch?v=by0WwJnbXmU

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About Pocketweb

German and New Zealand based company Pocketweb (www.pocketweb.com) develops and provides technologies and solutions for Location Based Services (LBS) and LBS-enabled Social Networks including customized mobile applications across leading mobile platforms. In 2008 Pocketweb launched the leading geo-integration platform "Pocket Life" for mobile devices and web browsers which provides applications and bundled solutions for consumer and B2B markets. Pocketweb and its partners provide services worldwide and is currently about to open another office in Europe.

For more information, contact:

Dr. Alexander Köppen
Pocketweb
alexander@pocketweb.com
+49 160 97574733

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